What three criteria should you use when deciding to automate a conversation on your website?
- That it is significant, cheap, and easy.
- That it is purposeful, replicable, and impactful.
- That it is repeatable, predictable, and impactful.
- That it is relationship-focused, replicable, and easy.
The correct answer is:
- That it is repeatable, predictable, and impactful.
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Sources: HubSpot Inbound Marketing Course
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