What is a lead flow?

  • A pop-up form
  • A bot programmed to chat with prospects conversationally
  • A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
  • An ungated piece of content

The correct answer is:

  • A pop-up form

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Sources: HubSpot Marketing Software

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HubSpot Marketing Software Certification Exam Answers 

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