What does value-based bidding do?
- It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
- It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible.
- It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate.
- It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible.
The correct answer is:
- It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
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Sources: Google Ads Search Certification Course
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