What are two reasons a marketer might use responsive display ads? Choose two.

  • Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
  • Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
  • Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
  • Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.

The correct answer is:

  • Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
  • Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.

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Sources: Google Ads Display Certification Course

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