Viewable Cost–Per–Thousand Impressions (VCPM):
- lets you pay only for impressions that become viewable
- applies to all ads that appear in Google Search and on the Display Network
- counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
- lets you bid based on Google Ads’ projected views of your ad
The correct answer is:
- lets you pay only for impressions that become viewable
CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Sources: Google Ads Display Certification Course
To see all the questions and correct answers of the Google Ads Display Certification Exam, Click Here – Google Ads Display Certification Answers.
