True Or False? If A Lead Flow Only Asks For A Visitor’s Email Address, That’s Enough Information To Create A Useful Record In The CRM.

  • True. An email address is enough information for the CRM to create a contact record where you’ll be able to see a full history of the pages that the visitor has viewed on your website. The CRM may also be able to find company information about the person and create a company record based on their email domain.
  • True. If a person provides an email address, you’ll be able to send them an email to ask for more information. This is also a good opportunity to find out what products they’re interested in and attempt to make a sale.
  • False. An email address without a name is meaningless. At a minimum, your lead flows should collect name and email.
  • False. Lead flows should collect as much information as possible about a visitor. You should have a goal of having 5 to 10 fields in each lead flow.

The correct answer is:

  • True. An email address is enough information for the CRM to create a contact record where you’ll be able to see a full history of the pages that the visitor has viewed on your website. The CRM may also be able to find company information about the person and create a company record based on their email domain.

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Sources: HubSpot Inbound Course

To see all the questions and correct answers of the HubSpot Inbound Certification Exam, Click HereHubSpot Inbound Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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