To describe enhanced conversions for leads, what would you say?
- You’d say it uses hashed, first-party data.
- You’d say it uses third-party data.
- You’d say it requires customer relationship management (CRM) system modification.
- You’d say it requires Google Click Identifier (GCLID) storage.
The correct answer is:
- You’d say it uses hashed, first-party data.
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Sources: Google Ads Measurement Certification Assessment Course
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