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Google Ads Measurement Certification 

To describe enhanced conversions for leads, what would you say?

Jane Hanson
  • You’d say it uses hashed, first-party data.
  • You’d say it uses third-party data.
  • You’d say it requires customer relationship management (CRM) system modification.
  • You’d say it requires Google Click Identifier (GCLID) storage.

The correct answer is:

  • You’d say it uses hashed, first-party data.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – Google Ads Measurement Certification Assessment Answers

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Which attribution type algorithmically evaluates individual customer paths?

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Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

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