The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?

ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid.
ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid.
ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid.
ECPC first looks at a listed target return on investment (ROI), before raising a max cost-per-click (CPC) bid.

The correct answer is:

ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid.

Sources: Google Ads Measurement Certification Assessment Course

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