The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
- Allows advertisers to bid only for clicks from a specific group.
- Uses machine learning to set bids, which saves time.
- Guarantees reduced conversion costs for advertisers.
- Is auction-specific to increase the chance for conversion.
- Allows advertisers to serve ads only at specific times.
The correct answer is:
- Uses machine learning to set bids, which saves time.
- Is auction-specific to increase the chance for conversion.
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Sources: Google Ads Display Certification Course
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