Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

  • Target cost-per-acquisition (tCPA)
  • Maximize clicks
  • Target return on ad spend (tROAS)
  • Target impression share

The correct answer is:

  • Target impression share

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Sources: Google Ads Display Certification Course

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