Scenario: You Work For H.Bloom, A Flower Delivery Company. You Are Running A Paid Search Ad For The Keyword “Flower Delivery” That Directs To The Landing Page Below. The Goal Of This Ad Is To Drive Leads. What Would You Do To Potentially Improve The Ad’s Performance? Select All That Apply.

• Remove the H.Bloom logo from the landing page
• Add the keyword “flower delivery” to the landing page
• Remove the header navigation from the landing page
• Move the form to the bottom of the landing page

The correct answer is:

• Add the keyword “flower delivery” to the landing page
• Remove the header navigation from the landing page

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Sources: HubSpot Digital Advertising Certification Course

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