Scenario: You Work For A Company Called PetSpot That Sells Animal Supplies. Which Of The Following Audiences Would Be The Best To Target On Social Media At The Awareness Stage Of The Buyer’s Journey?

  • People who have previously interacted with one of your digital ads
  • A lookalike audience based on your existing customers
  • People who have previously visited your website
  • An audience based on people who have watched your company’s YouTube videos

The correct answer is:

  • A lookalike audience based on your existing customers

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Sources: HubSpot Digital Advertising Certification Course

To see all the questions and correct answers of the HubSpot Digital Advertising Certification, Click HereHubSpot Digital Advertising Certification Exam Answers

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