Scenario: You Work For A Company Called PetSpot That Sells Animal Supplies. Which Of The Following Audiences Would Be The Best To Target On Social Media At The Awareness Stage Of The Buyer’s Journey?
- People who have previously interacted with one of your digital ads
- A lookalike audience based on your existing customers
- People who have previously visited your website
- An audience based on people who have watched your company’s YouTube videos
The correct answer is:
- A lookalike audience based on your existing customers
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Sources: HubSpot Digital Advertising Certification Course
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