Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the homepage that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

“We should add it because big companies like Amazon and Netflix have it.”
“We might add it. Let’s figure out how the personalized homepage adds value to the user’s experience on our website.”
“We can’t add it. Too much traffic is comprised of unknown visitors.”
“We shouldn’t add it because users won’t be comfortable seeing their name on our webpage.”

The correct answer is:

“We might add it. Let’s figure out how the personalized homepage adds value to the user’s experience on our website.”

To see all the questions and correct answers of the HubSpot Agency Partner Certification Exam, Click Here – HubSpot Contextual Marketing Certification Answers.