Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

• Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
• Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
• Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
• Similar Audiences will find users who are similar to those on the Checkout Abandoners list.

The correct answer is:

• Similar Audiences will find users who are similar to those on the Checkout Abandoners list.

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Sources: Google Ads Display Certification Course

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