Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?

• The CRM doesn’t support the unique order ID.
• Peter has enabled the View-through conversion column.
• Conversion tracking is generating duplicate conversions.
• Peter modified the event tag to capture a unique order ID.

The correct answer is:

• Conversion tracking is generating duplicate conversions.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – Google Ads Measurement Certification Assessment Answers