Once You’ve Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-Term Online Strategy?

• Incorporate it within marketing materials across all channels to help raise customer awareness
• Create an email campaign letting your customers know why you are unique
• Film a video explaining your unique selling point and send it to employees
• Create a press release and distribute it through your channels

The correct answer is:

• Incorporate it within marketing materials across all channels to help raise customer awareness

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Sources: Google Digital Garage Quiz Certification Course

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