Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

• An investment of $40,000 to generate 2,000 conversions and a CPA of $20
• An investment of $30,000 to generate 1,500 conversions and a CPA of $20
• An investment of $28,000 to generate 1,400 conversions and a CPA of $20
• An investment of $21,000 to generate 1,400 conversions and a CPA of $15

The correct answer is:

• An investment of $40,000 to generate 2,000 conversions and a CPA of $20

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Sources: Google Ads Display Certification Course

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