Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

December 23, 2020 Jane Hanson 0 Comments

Create a new campaign and ad group for each diﬀerent theme.
Replace her existing ad group with a new one using a diﬀerent theme.
Maintain one evergreen ad group, and use additional ad groups to explore diﬀerent themes.
Maintain the same ad group, and introduce additional assets based on various diﬀerent themes.

The correct answer is:

Maintain one evergreen ad group, and use additional ad groups to explore diﬀerent themes.

Sources: Google Ads Apps Assessment Certification Course

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