Megan Enabled Target Cost-Per-Acquisition (CPA) Bidding In All 6 Of Her Campaigns. How Can She Tell If It’s Improving Her Campaign Performance?
- Enable and disable target CPA bidding every other day to observe differences
- Install a new conversion tracking code
- Monitor overall changes in clicks received
- Compare average CPA and conversion rate before and after using target CPA bidding
The correct answer is:
- Compare average CPA and conversion rate before and after using target CPA bidding
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Sources: Google Ads Search Certification Course
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