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Updated Google Analytics 360 Certification Questions & Answers:
(Click on the questions, to get the correct answers)
Which Of The Following Features Are Only Available For Analytics 360 Properties? (Select Three)
- Roll-Up Reporting
- Custom Tables
- Custom Funnels
- Custom Dimensions & Metrics
Which Feature Is Unique To Roll-Up Reporting Properties
- BigQuery Export
- Source Properties report
- Users Flow report
- Audience Insights report
Which Features Need To Be Configured Within The Views Of Your New Roll-Up Property? (Select Three)
- Filters
- Events
- Exclude URL Query Parameters
- Goals
Which Of The Following Statements About Custom Funnels Are True? (Select Three)
- Custom Funnels populate with historical data.
- Custom Funnels can consist of any number of stages.
- Custom Funnel stages can be based on pages or events.
- A single stage can consist of multiple rules.
- 88%
- 12%
- 78%
- 47%
When Does Sampling Occur In Analytics 360 Reports?
- When a report contains a high cardinality dimension
- When a standard report contains more than six months of data
- When an ad-hoc query exceeds the sampling threshold for sessions
- When a standard report exceeds the sampling threshold for sessions
What Would Indicate That Your Report Has Exceeded Its Row Limit?
- The report shows a message that it is not based on 100% of sessions
- You see “(other)”? as a row for the primary dimension in your report
- You see “Unsampled Reports”? as an available Export option
- You are unable to show more than 5,000 rows in the user interface
What Is A Key Benefit Of Custom Tables When Compared To Unsampled Reports?
- Custom Tables support ad-hoc analysis with reports in the Google Analytics user interface
- Custom Tables enable you to pull more unsampled historical data
- Custom Tables have higher row limits than Unsampled Reports
- Custom Tables can be scheduled to run daily
- Data Visualization Tool
- Data Warehouse
- Dynamic Optimization Tool
- Data Transfer Service
- You can access hit-level data
- You can query unsampled user page paths
- You can create fast, easy-to-share dashboards and charts
- You can combine your Analytics 360 data with data from other sources
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- Analyzing and visualizing Source/Medium values for all website users.
- Reporting on e-commerce transaction rates for each brand of your business.
- Reporting on the amount of time between events occurring across multiple sessions.
- Reporting on the unsampled pageview paths that users followed.
What Needs To Be Created Before Completing The BigQuery Integration With Analytics 360?
- Data Table
- Google Drive
- BigQuery API
- Google Cloud Platform Project
Using The BigQuery Export Schema, Which Of The Following Fields Are Available In BigQuery?
- Custom dimensions, landing page, hit number, client ID
- Clicks, impressions, hit number, client ID
- Custom channel groups, landing page, time on page
- Custom dimensions, hit number, client ID
- The All Traffic > Source/Medium report does not include view-through sessions
- The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)
- The All Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window
- The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled
- Click-through interaction
- Display ad impression
- Data-driven interaction
- Offline ad interaction
- Ecommerce transactions and Goals from Google Analytics
- Floodlight counters
- Floodlight sales
- Google Ads Conversions
- dcm-dbm / cpm
- dfa-dbm / cpm
- dbm / cpm
- dfa / cpm
- Click-Through Session
- View-Through Session
- A Click-Through Session and a View-Through Session
- The session wouldn’t be reported in Campaign Manager > Campaigns report
- Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign.
- It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties.
- You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging(DCLID values) for Campaign Manager and Display & Video 360 reporting integration.’
- Clicks and sessions are recorded differently by different systems.
- Assisted Conversions
- Time Lag
- Path Length
- Behavior Flow
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- Custom Segments
- Secondary Dimensions
- Custom Reports
- Custom Dimensions
- Site Usage
- Clicks
- Floodlight
- Ecommerce
- Provides additional advertising dimensions
- Removes risk of manual tagging errors
- Removes the need to maintain manual tags
- Increases data freshness
- Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for Campaign Manager and Display & Video 360 reporting integration
- Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for Google Ads and Search Ads 360 integration
- Enable the Campaign Manager reporting integration
- Disable Cost Data in the Campaign Manager integration.
- Paid Search
- Referral
- Display
- Direct
- In the left-hand navigation menu under “Customization”
- In the left-hand navigation menu under “Acquisition” then “Google Marketing Platform”
- In the Admin area under “Product Linking”
- From the Account selector, select “Display & Video 360”
Which Of The Following Can You Use Within A Single Custom Report? (Select Two)
- The dimensions Landing Page and DV360 Advertiser (GA Model)
- The dimensions Landing Page and DV360 Advertiser (CM Model)
- The dimension Source/Medium and the metric DV360 Impressions
- The dimension DV360 Creative Name (CM Model) and the metric Avg. Session Duration
- Create an Audience from an existing segment
- Go to Admin > Property > Audience Definitions
- Create an Audience from a table filter on a Display & Video 360 report
- Import an Audience from Display & Video 360 into Google Analytics
Which Of The Following Can Be Done With The Display & Video 360 Integration? (Select Three)
- Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site.
- Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart.
- Create a ‘similar audience’ remarketing list targeting users with click-throughsessions from a specific Display & Video 360 Insertion Order.
- Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for remarketing.
Which Of The Following Are Benefits Of The Search Ads 360 Reporting Integration? (Select Three)
- Search Ads 360 dimensions available in segments
- Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports
- Additional reports for organic search engine traffic
- A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform
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- Social
- Display
- Paid Search
- Organic Search
Which Of The Following Are Used To Calculate ROAS? (Select Two)
- Profit margins
- Ad spend
- Bid limits
- Revenue
- Bounce rate in Search Ads 360 Treemaps reports
- Revenue in Search Ads 360 Campaigns reports
- % New Sessions in Search Ads 360 Keywords Reports
- Bounce rate in Search Ads 360 Keywords Reports
- Acquisition > Google Ads reports
- Acquisition > All Traffic reports
- Acquisition > Google Marketing Platform > Search Ads 360 reports
- This level of granularity is only available in the Google Ads user interface.
