Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using phrase match. What are two ways phrase match makes Jamie’s work easier? (Choose two.)
- Her ads show on searches related to the keyword meaning.
- She can easily select the color she wants to focus on.
- She can explicitly choose keywords to ignore, such as colors.
- She can choose the exact searches her keywords will match.
- Her ad will only show for “blue saucepans.”
The correct answer is:
- She can choose the exact searches her keywords will match.
- Her ad will only show for “blue saucepans.”
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Sources: Google Ads Search Certification Course
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