In Order To Cement Positive Relationships With Your Brand Advocates On Twitter, You Should:

engage with their online content and give public shout outs to recognize their support
empower them to unfavorably review competitors products in a public form (e.g., Yelp)
provide an honorarium for each positive mention they make about your brand
offer to employ negative SEO practices to help them move their business interests forward

The correct answer is:

engage with their online content and give public shout outs to recognize their support

Sources: Hootsuite Social Marketing Course

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