In Multi-Channel Funnel Reports, How Are Default Conversions Credited?

  • Second to last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • Last campaign, search, or ad
  • First campaign, search, or ad

The correct answer is:

  • Last campaign, search, or ad

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Analytics Individual Qualification Course

To see all the questions and correct answers of theGoogle Analytics Individual Qualification Exam, Click HereGoogle Analytics Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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