If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

You’d describe it as a tag snippet for Google Shopping that’s needed for tracking.
You’d describe it as a JavaScript framework, also known as gtag.js.
You’d describe it as what will replace Tag Manager, which has less accurate data.
You’d describe it as being used to deploy and modify both Google and third-party tags.

The correct answer is:

Sources: Google Ads Measurement Certification Assessment Course

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