If you set a daily budget too low for the traffic generated by your keywords what might happen?

• Microsoft Advertising will automatically recalculate a higher daily budget for your campaign
• Microsoft Advertising might not allow you to change your daily budget and keyword bids
• You might deplete your campaign’s daily budget before the end of the day
• Your ads will continue to show regardless of the daily budget cap.

The correct answer is:

• You might deplete your campaign’s daily budget before the end of the day

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Sources: Bing Ads Accreditation study course

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