If You See An Established Player Has Neglected Facebook And Instagram As A Channel, What Does That Teach You?

• The channel must not be worth much since an existing giant isn’t bothering with it.
• The channel must be overly complicated and will require a lot of time and monetary investment to do well.
• The channel represents an opportunity to gain market share with limited resistance.

The correct answer is:

• The channel represents an opportunity to gain market share with limited resistance.

Sources: SEMrush Competitor Analysis With SEMrush Certification Course

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