If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses
- Viewable cost per impression (CPM)
- Target return on ad spend (tROAS)
- Maximize conversion value
- Enhanced cost-per-click (eCPC)
The correct answer is:
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
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Sources: Google Ads Shopping Certification Course
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