If One Of Your Site’s Paid Traffic Sources Had A Low Ecommerce Conversion Rate, Which Actions Should You Take? (Select Two)
- Immediately stop investing in marketing for the source.
- Immediately increase marketing spend for the source.
- Determine whether the traffic source fulfills other site goals.
- Determine whether the source assists in conversions.
The correct answer is:
- Determine whether the traffic source fulfills other site goals.
- Determine whether the source assists in conversions.
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Sources: Google Analytics For Power Users Certification Course
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