If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?

  • The calls are tracked by the conversion name for the advertiser’s store.
  • The calls are tracked by a dynamically created Google forwarding number.
  • The calls are tracked by the phone number listed on the advertiser’s official store website.
  • The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.

The correct answer is:

  • The calls are tracked by a dynamically created Google forwarding number.

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Sources: Google Ads Measurement Certification Assessment Course

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