If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
- The calls are tracked by the conversion name for the advertiser’s store.
- The calls are tracked by a dynamically created Google forwarding number.
- The calls are tracked by the phone number listed on the advertiser’s official store website.
- The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
The correct answer is:
- The calls are tracked by a dynamically created Google forwarding number.
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Sources: Google Ads Measurement Certification Assessment Course
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