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Here you will get 100% free & correct HubSpot CMS For Marketers Certification Answers.
Updated HubSpot CMS For Marketers Certification Questions & Answers:
(Click on the questions, to get the correct answers)
When Deciding On Naming Conventions For Your CMS Assets, What Do You Need To Make Sure Of?
- The names are descriptive.
- You and your team agree on a single system.
- You stick to it.
- All of the above
What Happens When You Clone A Landing Page In HubSpot?
- HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name.
- HubSpot creates a duplicate published version of the page and adds the word “Clone” at the end of the original name.
- HubSpot creates a new draft page so that you can recreate the page from scratch.
- HubSpot creates a draft version of the page which replaces the original version.
True Or False? You Can Upload Files In Bulk Into The HubSpot File Manager.
- True
- False
True Or False? The HubSpot CMS Includes A Standard SSL Certificate For Your Website.
- True
- False
True Or False? A Website’s Design Is Solely About Looks.
- True
- False
What Are The Five Key Characteristics Of A Good Website User Experience?
- Useful, Intuitive, Consistent, Accessible, Appealing
- Useful, Accessible, Interesting, Optimized, Intuitive
- Useful, Consistent, Appealing, Mobile-Friendly, Engaging
- Useful, Accessible, Optimized, Personalized, Appealing
Choose All That Apply. Which Methods Can You Use To Research Your User’s Goals On Your Website?
- Surveys
- Heat-mapping
- Card sorting
How Can You Take Advantage Of The Mere-Exposure Effect On Your Website?
- Use the same navigation in both your header and footer
- Create consistency across your website’s visual and written content
- Use muted colors accentuated by bright accent colors across your website
- Make sure to have ample whitespace to focus the attention of the user
- Use no more than two different font families
- Focus the page on answering one question and one call-to-action
- Balance bright accent colors with muted colors or neutrals
- Increase the number of items in the navigation menu
- A and B
- Use muted colors or neutrals to balance bright accent colors
- Include a navigation menu at the top of the page
- Include a video to increase visitor engagement
- Use whitespace to focus the attention of the user
- A and B
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True Or False? In The HubSpot CMS, Website Pages And Landing Pages Are The Same Thing.
- True
- False
In The Page Editor In The HubSpot CMS, Pages Are Organized By:
- Sections, columns, rich text blocks
- Sections, rows, columns, modules
- Columns, rows, forms, images
- Themes, templates, modules
In The HubSpot CMS, Where Do You Go To Change A Page’s Meta Description?
- The Contents tab
- The Pages dashboard
- Account settings
- The Settings tab
What Is The Primary Purpose Of A Topic Cluster Content Strategy?
- To create more engaging blog content for your audience
- To generate more leads from your blog
- To attract more visitors to your website through your blog
- To rearrange your site architecture into clusters of related content
- Read more separator
- Call-to-action
- Personalization token
- Paragraph break
- True
- False
- Landing pages
- Analytics
- SEO
- Social
How Do You Build Relevance And Authority For Your Website?
- Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks.
- Build relevance by creating backlinks. Build authority by using keywords throughout your content.
- Build relevance by telling people about your content so that they can find it and link to it. Build authority by creating high-quality content people want to read.
- Build relevance by adding alt text to your images. Build authority by starting a topic cluster.
Where In HubSpot Can You Go To Improve The On-Page SEO Of A Blog Post?
- Your blog settings
- The optimize tab in the blog post editor
- The blog template in the design tools
- Your blog dashboard
- True
- False
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What Is The SEO Purpose Of Adding Links Throughout Your Content?
- Links to your product pages will boost your sales, as well as drive traffic to those pages.
- Adding affiliate links throughout your content will drive more revenue for your business.
- Links help establish you as a trustworthy source and drive traffic to your other content.
- Links tell Google that your content is popular and that people are sharing it on social media.
What Is The Purpose Of A Sitemap?
- To plan out the information architecture of your website before going live
- To help search engine crawlers determine the structure of your website so that they can crawl it more intelligently
- To raise your domain authority by linking together all the pages of your website
- To track the performance and traffic of your live pages and blog posts
- “How is my website currently performing in search engine results pages?”
- “How much traffic is my website getting from different channels?”
- “What is the highest-impact page on my website currently?”
- “What is my main goal for my website and what metrics can I track to help me achieve it?”
True Or False? You Can Only Use One Type Of Smart Rule Per Module.
- True
- False
What Tool Can You Use To Segment Your Contacts Database?
- Contact properties
- Lists
- Landing pages
- All of the above
Choose All That Apply. Which Of These Tools Are Included For Free With CMS Hub?
- Forms
- Conversations
- Ads
- Calls-to-action
- Workflows
True Or False? Every Page Published In The CMS Is Created Using A Template.
- True
- False
Where In The HubSpot CMS Can You Edit Your Website’s Header And Footer?
- In the design manager
- In your account settings
- In the page editor
- None of the above
Choose All That Apply. What Are The Different Types Of Templates In The HubSpot CMS?
- Page templates
- Website templates
- Blog templates
- System templates
Fill In The Blank: Theme Modules Are _______.
- designed specifically to work within your theme
- included by default in the HubSpot CMS
- built by developers for a specific purpose
- downloaded from the asset marketplace
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Where Can You View All Of Your Downloaded Templates And Modules?
- Your Account Settings
- Website Pages dashboard
- Purchased tab of the Asset Marketplace
- Settings tab of the page editor
True Or False? Every Page Must Be Created Using Its Own Unique Template.
- True
- False
True Or False? Your Theme Is Your Source Of Truth For Your Website’s Design.
- True
- False
True Or False? You Need To Know CSS To Make Any Style Changes To Your Pages.
- True
- False
The Purpose Of The Contents Tab In The Page Editor Is To:
- Display a list of all the content modules on your page in the order they appear
- View and edit your theme settings
- Add new modules to your page
- Rearrange the order of modules on your page
True Or False? Once You Remove A Section, Row, Column, Or Module From Your Page You Cannot Undo It.
- True
- False
What Is The Final Step You Should Take Before Publishing A Page?
- Preview the page
- Add a canonical URL
- Make sure you only have one H1 header
- Schedule the page to publish at a later date and time
- Share it on social media
True Or False? You Should Use A Different Theme For Every Page On Your Website.
- True
- False
Where Can You View Data About An Individual Blog Post’s Performance In HubSpot?
- In the Performance tab of that blog post
- On your Marketing dashboard
- In a contacts attribution report
- In the Optimize tab of the blog post editor
Which Of These Data Points Is Not Tracked On The Performance Tab Of A Blog Post?
- Entrances
- Submissions
- Engagement type
- Referral source
- Revenue
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Choose All That Apply. Which Of The Following Should You Add To Your Blog Post To Generate Leads?
- A text call-to-action at the top of your post
- An image call-to-action at the bottom of your post
- A featured image for sharing your post on social media
- A form so readers can subscribe to your blog
The Purpose Of A Robots.Txt File Is To:
- list the pages on a website to manage the content that’s shown to search engines
- instruct search engines on how to handle duplicate content
- instruct search engine bots on how to crawl the pages on a website
- tell HubSpot the user agent of a visitor’s browser
Fill In The Blank. Backlinks Are Links ________.
- from other websites to your website
- from your blog posts to your website pages
- from your website to other websites
- from your pillar page to your subtopic content
What Is The Most Important Thing You Can Do To Ensure Your Content Ranks Highly In Search Engines?
- Add H1 headers to all of your pages and blog posts
- Create high-quality content that’s relevant to searchers’ needs
- Optimize your content for your primary long-tail keyword
- Generate backlinks between your website and other credible sites
Fill In The Blank. HubSpot Analysis Found That The Ideal Length For Blog Posts Is ____ Words.
- 3000
- 2100
- 900
- 500
Which Of These Is Not A Recommended Best Practice For Writing Blog Post Titles?
- Keep it under 70 characters
- Include your primary long-tail keyword
- Use engaging words
- Write it in the form of a question
- It is a signal that search engines use to detect spam.
- It creates a confusing user experience for your blog RSS readers.
- It will prevent your blog post from being crawled and indexed by search engine bots.
- It is not a best practice for a topic cluster content strategy.
Where Can You Find Your Website And Traffic Analytics Reports In HubSpot?
- Reports > Reports
- Reports > Dashboards
- Reports > Analytics Tools
- Page Performance
What Is The First-Touch Attribution Model?
- Singles out the first touchpoint as the most recent visit.
- 100% of the credit is assigned to the page that originally drove a visitor to your site.
- Gives credit to the touchpoint where a conversion directly occurred.
- Assigns a weighted percentage of the credit to the most recent touch points.
- True
- False
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- True
- False
Which Of These Is Not A Content Status In HubSpot?
- Draft
- Scheduled
- Published
- Updated
- Archived
Choose All That Apply. Which Of These Pieces Of Content Should Be Archived And Unpublished?
- Landing pages for expired offers
- Product pages for products you no longer sell
- Event pages for events that have passed
- Blog posts that aren’t optimized for search engines
Which Of These Characteristics Is Not Available To Use In Smart Content?
- Device type
- Referral source
- Preferred language
- Contact list membership
- Email address
What Is A Buyer Persona? (Duplicate 2)
- A realistic representation of your current customers based on their prior purchases and NPS scores
- A semi-fictional representation of your ideal customer based on real data and some select educated speculation
- A detailed profile of one of your existing customers with real data and quotes from them
- A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services
True Or False? Adding Someone’s Name To A Page Is Effective Personalization.
- True
- False
Which Of These Segments Is A Good Place To Start With Your Personalization Efforts?
- Your social media followers
- Accounts you want to target
- All visitors to your site in the past 60 days
- Your buyer personas
How Is A Visitor’s Country Determined For Smart Content?
- The language set in the visitor’s browser
- The user agent
- The visitor’s IP address
- The country property in your CRM
True Or False? You Can Have Unlimited Smart Rules Per Module.
- True
- False
- True
- False
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- Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living
- Include more detailed descriptions of the genus and species of each plant
- Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant
- Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them
- Customizing your sitemap.
- Adding links between topic cluster content.
- Customizing your robots.txt file.
- Enabling Google AMP.
- Requiring HTTPs for your domains.
How Do CMS Developers Use Themes?
- Themes enable developers to create a site-wide content editing experience for marketers
- Themes enable developers to use the tools and technologies they prefer
- Themes prevent marketers from making side-wide design changes to their websites
- Themes are built by marketers to help developers understand their business’s branding
- A targeted cluster of relevant content that covers a specific topic in depth
- A collection of blog posts that addresses a series of related questions
- A comprehensive page that covers a topic in great detail
- A series of emails covering a specific topic that are used to generate leads
- Where your visitors are coming from
- Which visitors are marketing qualified leads
- What content your visitors are engaging with
- Which pages your visitors are landing on
Choose All That Apply. Where In HubSpot Can You Use Folders To Organize Your CMS Assets?
- File manager
- Forms
- Themes
- Landing pages
