How would you turn marketing insights into action?
- By shifting budgets from well-performing channels to underperforming channels.
- By increasing the frequency of underperforming ad creatives.
- By focusing on the right audience for the message shared in that stage of the buying journey.
- By increasing investment in an underperforming channel.
The correct answer is:
- By focusing on the right audience for the message shared in that stage of the buying journey.
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Sources: Google Ads Measurement Certification Assessment Course
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