How is your product’s “job to be done” tied to your customer’s personal identity?
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- Your customer wants your product to reflect what they believe about the world.
- You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do.
- By researching the job your product does, you’ll better understand the identity of your customer.
- By researching your customer’s personal identity, you’ll uncover the job they’re trying to get done.
The correct answer is:
- Your customer wants your product to reflect what they believe about the world.
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Sources: HubSpot Inbound Course
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