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Google Ads Measurement Certification

How is credit dynamically attributed to each touch-point in data-driven attribution?

December 18, 2020July 4, 2021 Jane Hanson 0 Comments

It gives more credit to the touch-points closest to the conversion.
It algorithmically evaluates individual customer paths to assign credit.
It is distributed evenly to every single touch in a buyer’s journey.
It assigns the last touch-point 100% of the credit for the conversion.

The correct answer is:

It algorithmically evaluates individual customer paths to assign credit.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click Here – Google Ads Measurement Certification Assessment Answers

← How does Google My Business help businesses reach more customers when it matters most? (Choose two.)
If you have ten or more locations, you can bulk upload those locations to Google My Business using a spreadsheet that contains five important fields. Match the fields to their descriptions. →

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