How Does Target Cost-Per-Acquisition (CPA) Bidding Determine The Optimal Cost-Per-Click (CPC) Bid?

  • It uses conversion history to set higher bids when a conversion is more likely
  • It adjusts CPC bids based on existing bid adjustments
  • It bids a static CPC value based on the current maximum CPC settings
  • It sets CPC bids as one-tenth of the current CPA bid setting

The correct answer is:

  • It uses conversion history to set higher bids when a conversion is more likely

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Sources: Google Ads Search Certification Course

To see all the questions and correct answers of the Google Ads Search Certification Exam, Click Here – Google Ads Search Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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