How Does Target Cost-Per-Acquisition (CPA) Bidding Determine The Optimal Cost-Per-Click (CPC) Bid?
- It uses conversion history to set higher bids when a conversion is more likely
- It adjusts CPC bids based on existing bid adjustments
- It bids a static CPC value based on the current maximum CPC settings
- It sets CPC bids as one-tenth of the current CPA bid setting
The correct answer is:
- It uses conversion history to set higher bids when a conversion is more likely
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Sources: Google Ads Search Certification Course
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