How Do Learning Periods Impact Campaigns?
- They don’t – they are purely for account managers to test what works.
- They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.
The correct answer is:
- They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.
Sources: SEMrush PPC Automation Certification Course
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