How Do Cost-Per-Click (CPC) Ads Compete With Cost-Per-Thousand Impressions (CPM) Ads On The Display Network?
- Ads using CPC bids are not allowed to compete on the Display Network
- CPM bids are effectively converted to CPC bids
- CPC bids are effectively converted to CPM bids
- CPC and CPM bids only compete against bids of the same type
The correct answer is:
- CPC bids are effectively converted to CPM bids
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Sources: Google Ads Fundamentals Course
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