How can Google Ads use audiences from Google Analytics when the two are linked?

  • Audiences in Google Ads can be used to see industry benchmarking data
  • Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
  • Audiences in Google Ads can be contacted for customer research
  • Audiences in Google Ads can be used to target ad campaigns

The correct answer is:

  • Audiences in Google Ads can be used to target ad campaigns

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Sources: Google Analytics Certification Assessment Course

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