How can contextual marketing help to make your website more accessible for your users?
- It can’t – contextual marketing should be limited to your targeted emails and not placed on your website.
- It will generate an individual navigation menu for each user.
- You can add in personalization tokens to help guide the user through each page.
- You can offer the user relevant content up front instead of making them search for it.
The correct answer is:
- You can offer the user relevant content up front instead of making them search for it.
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