How are view-through conversions counted?

  • They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
  • They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
  • They’re counted as conversions that are recorded when users view and interact with an ad, then never convert.
  • They’re counted as conversions that are recorded when new users view and interact with an ad, then later convert.

The correct answer is:

  • They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.

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Sources: Google Ads Measurement Certification Assessment Course

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