How are view-through conversions counted?
- They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
- They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
- They’re counted as conversions that are recorded when users view and interact with an ad, then never convert.
- They’re counted as conversions that are recorded when new users view and interact with an ad, then later convert.
The correct answer is:
- They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
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Sources: Google Ads Measurement Certification Assessment Course
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