George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?

• George can buy a permanent ad slot on a website for a fixed cost.
• George can opt to only pay for clicked ads.
• George can set a target return for any amount of spend.
• George can use Google’s stock photos in his product ads.

The correct answer is:

• George can set a target return for any amount of spend.

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Sources: Google Shopping Ads Certification Course

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