Fill in the blank: UTM parameters _____________.

are bite-sized data tables databases split data into to streamline storage, management, and reporting.
are tags you can add to the end of the URLs of your marketing or promotional efforts.
tracks an output of something that has already happened.
are buttons you put on your site to encourage your audience to take a desired action.

The correct answer is:

are tags you can add to the end of the URLs of your marketing or promotional efforts.

Sources: HubSpot Reporting Certification Course

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