Drew Is Selling Math Textbooks And Using Cost-Per-Click (CPC) Bidding For His Campaign. What’s The Final Cost Each Time His Ad Is Clicked?
- The projected maximum cost-per-click (max. CPC)
- The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
- The average amount needed to make the ad appear somewhere on the page
- The average amount charged each time someone clicks on his ad
The correct answer is:
- The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
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Sources: Google Ads Search Certification Course
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