Conversion Tracking Helps You Improve The Return On Investment (ROI) From Your Online Advertising Because It:
- focuses on getting customers to complete an online purchase
- automatically gives you personal details about the people who convert
- shows you which ads lead to customer actions that have value for your business
- measures trends relating to the search terms people have used before seeing your ad
The correct answer is:
- shows you which ads lead to customer actions that have value for your business
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Sources: Google Ads Fundamentals Course
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