Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

  •  Broad match
  •  Exact match
  •  Phrase match
  •  Negative keyword

The correct answer is:

  • Broad match

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Sources: Bing Ads Accreditation study course

To see all the questions and correct answers of the Bing Ads Accredited Professional Exam, Click HereBing Ads Accredited Professional or Microsoft Advertising certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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