Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?

Ads used in identical ways, on the same budget, and with exposed groups.
Ads used in identical ways, on the same channels, and directed at the same audience.
Ads used in identical ways, on the same budget, and used in brand lift.
Ads used in identical ways, on the same channels, and with unexposed groups.

The correct answer is:

Ads used in identical ways, on the same channels, and directed at the same audience.

Sources: Google Ads Measurement Certification Assessment Course

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