Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

December 23, 2020 Jane Hanson 0 Comments

An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
An estimate of the total number of impressions the app will receive across Google’s inventory.
A recommendation of the bid she should set to compete against similar businesses.
A recommendation of bid adjustments, based on diﬀerent times of the day and week.

The correct answer is:

An estimate of the number of installs or in-app actions she can drive with her bidding strategy.

Sources: Google Ads Apps Assessment Certification Course

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