What is a call-to-action button?
A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer A pop-up form
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Why is it considered a best practice to include an image or video on a landing page?
Images give visitors a tangible idea of what they’ll receive. Images make landing pages much more visually dynamic. Images can
Read moreWhat are the key components of a landing page?
Copy, form, content offer Headline, chatbot, form, video Headline, copy, form, image Copy, form, video, content The correct answer is:
Read moreWhen should you ungate content?
Contextually — ungate content when it makes the most sense for your business. Always — forms are dead. Never —
Read moreTrue or false? Pillar pages make landing pages obsolete.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Marketing
Read moreWhat are the elements of a traditional conversion path?
Chatbot, live chat, messaging app Landing page, form, chatbot Landing page, form, CTA, thank you page Thank you page, messaging
Read moreHow does a landing page typically gather information about site visitors?
Using a meetings link Using a CTA Using an email Using a form The correct answer is: Using a form
Read moreTrue or false? Logos are always global content and can’t be swapped out on individual pages.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Marketing
Read moreTrue or false? Big companies require complex page templates.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: HubSpot Marketing
Read moreWhich sentence best describes collaboration in the CMS?
The HubSpot CMS should only be used by one person at a time. Delegation and organization are integral to managing
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