Which of these statements about Smart shopping campaigns is accurate?
Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel. Smart
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You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products Create a campaign by product category and gender,
Read moreWhere should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?
The product feed The Merchant Center The ad The campaign The correct answer is: The campaign CLICK HERE TO DOWNLOAD
Read moreAside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?
Email notification in Google Merchant Center Email notification in Google My Business Email notification in Google Ads Email notification in
Read moreWhen setting up a product feed in the Google Merchant Center, which of the following attributes is optional?
Image link availability product type price The correct answer is: product type CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET
Read moreYou’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?
Goal-oriented Manual bids Reach Real-time signal The correct answer is: Reach CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF
Read moreWhich two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses
Shopping campaigns are organized by product groups. Shopping campaigns rely on product information instead of keywords. Shopping campaigns are organized
Read moreYou’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
Merchant Center offers robust reporting and analytics to track campaign and product-level performance. Merchant Center lets you manage how your
Read moreWhich of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?
Lead Awareness Website traffic Sales The correct answer is: Sales CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreWhich of the following is true of attributes in the product feed?
Attributes are the data points that describe a product. Attributes are keywords that describe a product. Attributes are text only
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