Retargeting allows you to…
Target users, based on the specific actions they take on your site Target people, based on their likes and interests
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When using display advertising, what could you include in an ad to achieve the goal of driving more sales?
Promotions and special offers Personalised messages Location specific information Product shots and detailed information The correct answer is: Promotions and
Read moreWhen discussing display advertising, what is an ad network?
A way to get free traffic to your site A directory of lots of websites that sell the same products
Read moreWhen planning your display advertising, what does the word ‘placement’ mean?
The exact location of your ad on a particular page of a website The size and position of your ad
Read moreWhat can you do to help your videos appear in search results?
Make the content really interesting Give detailed descriptions of its content Clearly brand your videos Include calls to action within
Read moreWhich of the following is a benefit of display advertising over search advertising?
Display advertising is cheaper than search advertising Appearing on relevant websites offering advertising space Ads can appear at the top
Read moreWhen it comes to email marketing, what do we mean by the term A/B testing?
A/B testing means you can split your contacts alphabetically A/B testing means you send the same email twice to the
Read moreIf the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Change the colours to be more eye-catching Change how much your branding is shown in the video Update the description to
Read moreWhy is it important that you set goals when planning your display ad campaigns?
To help determine the best way to collate customer data To help determine the performance and allow for optimisation To
Read moreWhich of the following is a benefit of search advertising over display advertising?
Search ads are more likely to be clicked on Search advertising is cheaper than display advertising Search advertising allows ads
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