How can Google Ads use audiences from Google Analytics when the two are linked?
Audiences in Google Ads can be used to see industry benchmarking data Audiences in Google Ads can be used to
Read moreGoogle Analytics Certification Assessment
You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?
Name of the video users can watch on your site How many users watched the video on your site How
Read moreIf you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?
You create an audience of users who are likely to purchase in the next seven days You create an audience
Read moreWhere in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?
Monetization Engagement Demographics Acquisition The correct answer is: Acquisition CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreWhich attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
Data-driven Position-based Linear Time decay The correct answer is: Linear CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreYou’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?
As hits As views As sessions As events The correct answer is: As events CLICK HERE TO DOWNLOAD FULL EXAM
Read moreYou want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
Funnel exploration Cohort explorations Segment overlap Free form The correct answer is: Funnel exploration CLICK HERE TO DOWNLOAD FULL EXAM
Read moreYour goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?
Only Analytics 360 properties in GA4 or Universal Analytics Standard or Analytics 360 properties using GA4 Standard or Analytics 360
Read moreWhich of these structures represents a Google Analytics account’s hierarchy?
Account > Property > Data stream Data stream > Account > Property Property > Data stream > Account Property >
Read moreYou have an event on your website that triggers when users watch a video. Which of these is an example event parameter?
How many users viewed a video on your site Name of a video watched on your site How many users
Read more